As expectations decline of government’s ability to impact social issues, Americans have shifted their focus – and expectations – to business.  In fact, eighty-seven percent of Americans believe that business needs to place at least equal weight on society’s interests as on those of business, according to the 2010 Edelman goodpurpose® global Study.  [Read more...]

Boomers and seniors are the top-ranking demographic segments making consistent and sizable donations to nonprofit organizations.  What motivates them to support a particular organization? Once they have donated, how can their interest and ongoing support be sustained? According to a new study, both boomers and seniors are more likely to look closely at whether or not an organization does what it says it does. They want to know that their gift really made a difference. Communication is key for organizations working to cultivate donors over 40. Make sure your nonprofit is giving current and prospective donors the information they need to stay actively involved. And, make sure your nonprofit as a solid read on the demographic make-up of your donor base!